How Michael Jordan’s association with Nike was formed The deal between Nike and JordanĪ deal was signed in 1984, which led to the birth of the world-famous Air Jordan sneakers and transformed Nike, in particular, into the globe-straddling sportswear company it is today. It was a deal that turned the fortunes of both Nike and Jordan, and, in the process, established a partnership that has turned it into the richest athlete endorsement deal ever. Instantly recognised by its Swoosh logo, Nike got a shot in the arm when a young Jordan, who had just been drafted by National Basketball Association (NBA) team Chicago Bulls, agreed to be backed by the company. Six years later, the name of the company was changed to Nike Inc., and it has remained so ever since. They named the company Blue Ribbon Sports and launched its first Nike-branded shoe in 1972. Nike was formed in 1964 by the University of Oregon track-and-field coach Bill Bowerman and his former student Phil Knight. It is one of the most enduring partnerships between a sports legend and a brand, which today dominates the athletic footwear market in the form of Air Jordan. The association between Michael Jordan and Nike has been going strong for around four decades.
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